What does the international real estate brand Coldwell Banker and the pet adoption website Adopt-a-Pet.com have in common? One word: home. The calling of Coldwell Banker agents is to help people find a place to call home, which with one small word change–“people” to “pets”–is the same mission of Adopt-a-Pet.com.
The two companies first partnered together in 2015 on the Coldwell Banker Homes for Dogs Project to help 20,000 adoptable dogs find loving homes. The goal of 20,000 adoptions was achieved in 9 months and the Project has since grown even wider thanks to the help of Coldwell Banker offices across North America working with local shelters to host adoption events and bring awareness to this cause. To that effect, a National Pet Adoption Weekend will be held September 9-10 to unite even more animals with a forever (fur-ever?) home.
The initiative was originally inspired by the welcome home dance any pet parent gets when they walk in the door after a long day. Coldwell Banker captured this magical micro-moment in our ad campaign titled “Home’s Best Friend.” That story then evolved to feature lovable pups doing funny things in our 2016 campaign, “This is Home. This is Awesomeness.” And this year, in 2017, the current Coldwell Banker ad campaign “Somebody to Love,” shines a light on the Homes for Dogs Project and the landmark number of homes and dogs connected through the program.
At Coldwell Banker, we know that a home is made up of all of the things we love, including our furry friends. To learn more about the Homes for Dogs project, visit coldwellbanker.com/homesfordogs. And if your home is missing a little “Somebody to Love,” visit adopt-a-pet.com to find an adoptable pet in your area.