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The truth is that brands hold value to people. They like having or using certain name-brand items because they might give off a sense of confidence, quality, or clout. Are you guilty of buying a $4 cup of coffee from Starbucks, just because it is Starbucks, even though you could make a cup of coffee [...]
With real estate’s most robust global network of 92,000 who wear blue proudly in approximately 3,000 offices in 44 countries and territories, it doesn’t come as a surprise that Coldwell Banker affiliated agents sell more $1 million-plus homes than any other brand. Last year alone, our agents sold more than 30,000 $1 million-plus homes. via [...]
Charlie Young, Coldwell Banker president and CEO, spoke with Patrick Kearns of Inman to discuss why Coldwell Banker is in the leader’s spot when it comes to the future of real estate. The full article covers why Coldwell Banker has the upper hand when it comes to the competitive landscape, real estate tech and brand. [...]
Don’t you hate it when the grass is greener at your next door neighbor’s place? This summer you could have the lawn that turns everyone’s eyes green with envy and admiration, but you’ve got to get on it right now! Follow these tips to manifest the lawn of your life. BEFORE SUMMER 1. Inspect Inspect [...]
You’ve made a decision to install smart devices in your home. You’ve carefully planned out what system you wish to invest in, where each device will go in the home, how they will all be connected and controlled in your home. Once you have it all setup and working well, you get the notice that [...]
The popularity of smart home devices has continually increased year over year. In 2019, 33.2% of households are equipped with smart home devices, and this figure is expected to rise to 53.9% by 2023. The increasing popularity and ubiquity of these connected devices can be used as a marketing differentiator when selling a home. New [...]
We are all trying to be more mindful. No reason to “try;” instead, relax and be. Easier said than done, right? We all strive to be mindful: aware of emotions, present in the moment, attentive to the needs of others, conscious of our planet, and calm. But, in our mindful practice, we tend to let [...]
You’re moving away from your current home and you’re not sure whether you should sell your current home or hang onto the property as a rental. There are pros and cons to both approaches. If you hold onto your Nevada County home, you can enjoy residual rental income as well as any positive home value appreciation. [...]
The Coldwell Banker Global Luxury® marketing program allows Luxury Property Specialists to seamlessly connect with the world’s most affluent clientele. It offers agents the power of a global network of 92,000 Coldwell Banker® affiliated agents located in 3,000 offices in 47 countries and territories around the world. It also provides agents with access to a [...]
It takes more than finding a Realtor® and posting a “For Sale” sign in the front yard for a successful home sale. Getting your house in order is the first step to a quick offer. The secret is to give potential buyers the opportunity to imagine their “stuff” and family living in the home. Plus, [...]
