Coldwell Banker Real Estate LLC announced the launch of its new mobile application, complete with key features that produce a unique user-friendly interface for ease of functionality and an enhanced domestic and international home search experience. The new Coldwell Banker® application for Android and iPhone smartphones is available for download through Google Play and the Apple Store.

The free mobile app offers a new interactive draw tool called Map Sketch that allows users to select a search area by tracing a shape on any map to view listings. Another key addition is the My Agent feature that allows users to connect to a Coldwell Banker agent of their choice and then share their favorite homes with a single tap from approximately 1.5 million property listings available for viewing via this mobile app.

Other key features include:

Rich video content that is associated with various listings of homes, agents, offices and communities from the extensive collection of videos found on Coldwell Banker On Location®.

Ability to utilize the Yelp! online community to gain an understanding of a neighborhood’s amenities, including local businesses, medical facilities, parks and other recreational interests.

“We know that consumers value seamless functionality when searching for homes on their mobile devices, and our new app brings homebuyers further customization to enhance their home buying experience,” said Michael Fischer, chief marketing officer for Coldwell Banker Real Estate LLC. “We have seen a 126% year-over-year increase in traffic to our mobile platform, and approximately 25% of all traffic to the platform is via mobile devices.”

The new Coldwell Banker Real Estate mobile app also includes photos, social media integration via Facebook and Twitter, e-mail sharing, search capabilities for nearby homes and open houses, driving directions and a save-to-favorites function.

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To learn more about how Coldwell Banker Grass Roots Realty can help you buy or sell a home, please call one please call one of our four offices in:

Grass Valley Office at 530-273-7293
855 Sutton Way, Grass Valley, CA 95945

Nevada City at 530-265-3282
108 Union Street, Nevada City, CA 95959

Penn Valley at 530-432-1131
11364 Pleasant Valley Rd, Penn Valley, CA 95946

South County/LOP at 530-268-1575
10193 Combie Rd, Auburn, CA 95602