How do you begin to define what home means? It’s a nearly impossible task because home is different to each person. For some it’s a shelter. Others it’s an escape from the world. For most it’s a place of laughter, food, entertainment, and so much more. Home is where many of life’s “firsts” occur. First steps. First pet. First party. First game of catch. Maybe home is even the place you had your first kiss?

Home is the soundtrack to our lives that plays every moment the most monumental to the minuscule. Whether they be great or small, when put together these memories assemble a chorus of hope and love, tears and joy, that we treasure for a lifetime.

At Coldwell Banker, we’ve been champions of home longer than any other real estate brand, and our marketing has set out to recreate these moments at home in the most realistic way possible. But this year, we’re embarking on our most authentic campaign yet.

Instead of casting calls and staged sets, we’ve put down our cameras and asked everyday people to pick up theirs. Our campaign called “This is Home. This is Where Awesomeness Happens” celebrates these ordinary, micro-moments that shape the house we call home. From baby belly laughs to telling your mom you’re pregnant to the hilarious antics of our four-legged family members, the “Awesomeness” campaign celebrates home as we know it best – through the eyes of everyday life.

If you have a moment of awesomeness at home, use the hashtag #HomeIsAwesomeness to share it with us on Twitter, Instagram or YouTube.

Home – Where your story begins…

To learn more about how Coldwell Banker Grass Roots Realty can help you buy or sell a home, please call one please call one of our four offices in:

Grass Valley Office at 530-273-7293
855 Sutton Way, Grass Valley, CA 95945

Nevada City at 530-265-3282
108 Union Street, Nevada City, CA 95959

Penn Valley at 530-432-1131
11364 Pleasant Valley Rd, Penn Valley, CA 95946

Lake of the Pines/Auburn at 530-268-1575
10193 Combie Rd, Auburn, CA 95602