Coldwell Banker Grass Roots Realty has home, sweet homeselling strategies—what does it take to close the deal in a buyer’s market?

What does it take to sell a home in a buyers’ market—a fresh coat of paint or a kitchen overhaul? Lowering the asking price or offering incentives? From cosmetic to strategic, smart sellers can take advantage of a few simple tips to get the most out of their properties. Here are six strategies from the professionals at Coldwell Banker Grass Roots Realty to securing a “sold” sign:

Boost Curb Appeal. Though they may be obvious, cosmetic upgrades like painting and planting can truly go a long way to forming a fantastic first impression of a home. And be sure to clean, clean, clean!

Make Big Fixes Where Possible. If budget allows, invest in bigger improvements. Focus on “make or break” rooms like bathrooms and kitchens, because nothing says “uninviting” like an unattractive cooking space. If budget is limited think about smaller home improvements in these areas which could help close the deal.

Let the Internet Work. Free online tools like the Coldwell Banker Home Tracker ( or Home Value Estimator can assist in gauging a property value including home improvements that have been made to the home. Using online resources allows a dialogue with the real estate broker who can assist with setting the right price for the

Transparency is Golden. Getting a preliminary professional home inspection and sharing it with potential buyers may help them understand a home’s condition and reinforce that everything is being done in a trustworthy and responsible manner. Make sure to be clear about recent improvements that have been made, and provide estimates on other optional upgrades—especially ones that can be included as part of the agreement.

Go the Extra Mile. Have the home pre-inspected and follow up by making necessary repairs. Allow potential buyers to see the report and receipts for the work. Offering a home warranty could also sway a buyer to make a purchase. Buying down mortgage rates or pay points on behalf of the buyer is another suggestion.

Be Realistic. Selling in a buyer’s market takes skill and strategy. In most markets, increased inventory has given buyers the
opportunity to be selective in the home they want and the price they are willing to pay. Properly priced homes are selling and a sales associate will help determine what that price should be. Also understand that it normally takes a bit longer to sell a home in a buyer’s market than in a seller’s market.

Home – Where your story begins…

To learn more about how Coldwell Banker Grass Roots Realty can help you buy or sell a home, please call one please call one of our four offices in:

Grass Valley Office at 530-273-7293
855 Sutton Way, Grass Valley, CA 95945

Nevada City at 530-265-3282
108 Union Street, Nevada City, CA 95959

Penn Valley at 530-432-1131
11364 Pleasant Valley Rd, Penn Valley, CA 95946

South County/LOP at 530-268-1575
10193 Combie Rd, Auburn, CA 95602