Remember those ancient days when the only video you could watch was either at a movie theater or on a TV with a giant knob for changing the channel? Things have changed and they’ve done so at a blinding and blistering pace.

Developments over the last 5 years or so have led to an almost unfathomable growth in online video consumption. In 2011, YouTube reported that there were over 1 trillion video views. In 2012, internet video views accounted for over 50% of consumer internet traffic.

One of the industries that is being affected by the proliferation of online video is the real estate industry. Coldwell Banker Grass Roots Realty (CBGRR) recognizes this. While the “staples” of the real estate industry are still being used—print marketing, postcards, flyers, magnets, calendars, etc.—technology has offered a new platform for servicing home sellers.

According to the National Association of Realtors®, 90% of all home buyers used the Internet to search for homes in 2012. Home sellers are starting to realize that there is a new horizon to marketing their homes. 73% of sellers say they would like to use video to market their property. Yet, nationally, less that 2% of real estate agents use video.

“CBGRR hears this loud and clear,” says Rick Dejesus, owner of Coldwell Banker Grass Roots Realty. “We wanted to feature an event that will allow those consumers who list their homes with us the opportunity to receive this added benefit of marketing. As a result we are hosting a Virtual Open House Event featuring a sample of Video Listings. The public will have a chance to preview properties for sale from the comfort of their own homes.”

Home – Where your story begins…

To learn more about how Coldwell Banker Grass Roots Realty can help you buy or sell a home, please call one please call one of our four offices in:

Grass Valley Office at 530-273-7293
855 Sutton Way, Grass Valley, CA 95945

Nevada City at 530-265-3282
108 Union Street, Nevada City, CA 95959

Penn Valley at 530-432-1131
11364 Pleasant Valley Rd, Penn Valley, CA 95946

South County/LOP at 530-268-1575
10193 Combie Rd, Auburn, CA 95602