To answer the question above, Coldwell Banker! When you’re selling your home, you want to work with an agent that has social prowess. “Oh, but it doesn’t really matter how they utilize social media”, you say. I mean, your neighbor was able to sell their home before it was even officially on the market. No social media marketing needed! So everything is fine­­– until you realize your home has been on the market for four months and you haven’t had a single offer. You ask your agent to do a social media blast, but the agent has no idea how to promote your home for sale on Facebook. Maybe social media posting really is important.

“But a real estate brand like Coldwell Banker isn’t really helping me promote that my home is for sale, right?” Actually, we are. Not only do we promote all company listings on our website and monthly publication called Home View, but we’re also showcasing selections from our amazing roster of listings through advertising across Facebook. We’re educating our real estate agents on how to use social ads in their local markets, to mirror the success the brand has found in promoting videos of homes on Facebook for less than a penny in terms of cost per view. Yes, less than a penny. The only way we could do better is if Mark Zuckerberg starts paying us to run ads.

You shouldn’t care if the real estate agent you’re using to sell your home isn’t with a real estate brand that knows what they’re doing on social media – unless you care about promoting your home to more people, through targeted advertising, that can reach a qualified audience and increase the marketing exposure of your property. Ask your Coldwell Banker Grass Roots Realty agent about our just listed marketing campaign. Your home will not only get featured in a customized social media ad campaign, but your home will also be featured on postcards, flyers, and a beautiful website.

But your agent probably has some great marketing tricks up his or her sleeve… like baking cookies for an open house.

To find a real estate agent that works with the most influential real estate brand on social, visit

Looking to buy or sell in the Nevada County area? Give a Coldwell Banker agent a call today!