The Coldwell Banker® Story

The Coldwell Banker® story is one that is built on its legacy, global network, and innovation. The brand has grown to become one of the premier residential real estate organizations in the world because it was founded on a commitment to ethical professionalism and customer service that continues to be the core of our business philosophy today.

From our San Francisco start in 1906 to today’s real estate landscape, we are constantly looking to build brand reputation, recognition, and profitability through development of our cutting-edge innovations while maintaining the most traditional personal service available.

Our goal is to uphold and strengthen ourselves as one of the most respected real estate brands in the world. We continue to deliver world-class marketing materials, full-spectrum training programs, and state-of-the-art online resources that serve both today’s web-savvy consumers and our professional associates. We are the Coldwell Banker® network, the trusted source of innovative real estate solutions, creating exceptional experiences for all we serve.

Coldwell Banker Grass Roots Realty – Continuing the Story Locally

The culture here at Coldwell Banker Grass Roots Realty (CBGRR) embodies the Coldwell Banker® core values of Trust, Innovation, Collaboration, Consumer Focus, and Business Acumen. CBGRR is committed to empowering our independent associates to a successful career, to involvement and assistance in community affairs, and to a positive core of business relationships. CBGRR has three offices located in Grass Valley, Penn Valley, and Auburn and has been in existence since 1979. The strength of the company has propelled its growth to 80 +/- agents and a full staff to assist agents and clients in their real estate endeavors. Simply put, we are the best local brokerage because we provide the best support and environment to the best team of sales associates under the umbrella of the best national brand.

Programs and Services

Because we want you to focus on your business, we offer incomparable tools, resources, and organizational support. Our premier real estate infrastructure includes CB Desk (where the world of Coldwell Banker® is at your fingertips wherever you are), personalized digital and print marketing campaigns, and our national website, coldwellbanker.com (connecting sellers, buyers, and agents worldwide), our local websites: NevadaCounty4Sale.om, PlacerCounty4Sale.com. All this is in addition to our unmatched local marketing presence.

Some of the most exciting tools given to all our associates free-of-charge are:

• Cutting edge agent websites and mobile apps
• Personalized and customizable agent websites
• Customer Relationship Management (CRM) system
• Social media & digital marketing campaigns for all properties
• digital marketing campaigns for all agents
• Single property websites
• Various digital marketing items for properties and agents
• Digital seller presentations with built in market analysis
• Digital buyer presentations
• Home tour presentations
• “Just Listed” auto-generated digital marketing assess
• “Just Sold” postcard campaigns
• And so much more

You’ll find that partnering with us is about much more than any one tool or resource we can provide you. It’s about our single-minded commitment to making you more profitable, better recognized, and the unquestioned leader in your market. As leaders in the industry, we’re dedicated to ensuring that every aspect of the Coldwell Banker® network performs at the highest possible level. If this uncompromising attitude to get ahead appeals to you, you may have found a home with Coldwell Banker Grass Roots Realty.

Training

To ensure a strong foundation and the continued development of our associates, we incorporate both local and national training opportunities. Our virtual classroom, Coldwell Banker University, offers a wide variety of classes and continuing education programs that can be taken at your own pace and also with live instructors and a group of Coldwell Banker® associates with your similar experience level. CBU offers a robust suite of certification, skill development, and technology training programs. Handling the live and local training programs, our management staff is well accomplished in real estate sales and will train you in all aspects of the real estate business, including but not limited to, career development, lead generation and conversion, contracts, disclosures, property investigations, technical training, and customer service. Additionally, your experienced mentor will support you in the field to help you get comfortable and confident as you hold open houses, consult and show properties to buyers, and deliver marketing presentations to sellers.

Technology

Coldwell Banker® is known for innovation, and our commitment to emerging technology is proof of that tradition. Coldwell Banker® became the real estate industry leader in smart home technology by developing strong business alliances with tech leaders and the industry trade group CEDIA, the leading global authority in the $14 billion home technology industry. When it comes to social media, nobody does it better than Coldwell Banker®. According to Klout, a social media analytics team, we are the “number one most influential real estate brand in social media,” as evidenced by our YouTube channel with its hugely popular “Home of the Week,” “World’s Most Expensive Homes,” and “This is Where Awesomeness Happens” series.

We’re Serious about Your Success

Learn more about the number one local real estate brokerage and how you can find success as a Coldwell Banker Grass Roots Realty associate. We don’t affiliate with all licensees, but if you are a goal-driven self starter and a service-oriented entrepreneur who is serious about taking your career to the highest level, then a mutually beneficial partnership with us would be the right choice. Here, you will be more than just a real estate agent, you’ll be a well-trained, highly respected, happy, and successful real estate professional.