Grass Valley, CA May 29, 2019 – Bob Sawyer, Realtor®, of Coldwell Banker Grass Roots Realty has earned the Coldwell Banker Global Luxury® Property Specialist designation, according to Diann Patton of Coldwell Banker Grass Roots Realty. To date, only ten percent of the more than 92,000 sales associates affiliated with the Coldwell Banker® brand have been awarded this designation.
“In addition to a performance based criteria on successfully selling luxury properties, Sawyer had to complete a prescribed certification course to earn the Luxury Property Specialist designation,” said Patton. “The course covers topics such as how to develop detailed market analysis for sellers of luxury homes and how to make use of Coldwell Banker Global Luxury resources to implement specialized marketing plans that will expose his fine properties to affluent buyers on a world-wide basis.”
Launched in early 2017, the Coldwell Banker Global Luxury® program legacy traces its roots to Coldwell Banker Previews International® and the Previews® program, a leader in luxury real estate since 1933.The Coldwell Banker Global Luxury program is a comprehensive marketing curriculum designed specifically for marketing luxury residential properties to affluent buyers worldwide. Through the success of this initiative, Coldwell Banker affiliated agents and teams are recognized as global leaders in luxury real estate.
The Coldwell Banker Global Luxury certification course creates a standardized education model to help the newest generation of luxury agents meet and exceed the expectations of high-net-worth clients. The course provides learning, networking, marketing strategies and mentorship, pairing the experience and first-hand knowledge of successful luxury agents with industry-leading resources. According to Craig Hogan, vice president of luxury for Coldwell Banker Real Estate LLC, “the objective of the program is to produce exceptional real estate professionals who represent exceptional properties.”
In order to participate in the course, participating agents must meet strict production guidelines — “some of the most rigorous standards in the industry today,” said Hogan.
“Sawyer has been affiliated with Coldwell Banker Grass Roots Realty for 12 years. He is an award-winning independent sales associate who has earned many honors. Sawyer resides in Auburn and is an active member of California and National Association of Realtors®.
About Coldwell Banker Grass Roots Realty
About Coldwell Banker Global Luxury®
Launched in early 2017, the Coldwell Banker Global Luxury® program legacy traces its roots to Coldwell Banker Previews International® and the Previews® program, a world leader in luxury real estate since 1933. Coldwell Banker Global Luxury Property Specialists are an exclusive group within the Coldwell Banker organization, making up under ten percent of independent sales associates affiliated with the brand worldwide. Coldwell Banker affiliated agents conducted 30,478 transactions of homes priced at $1 million or more in 2018, more than any other national real estate brand. This equates to $161.8 million in sales every day with an average sales price of $1.9 million in this category. Coldwell Banker and the Coldwell Banker logo are registered mark owned by Coldwell Banker Real Estate LLC. Coldwell Banker Global Luxury and the Coldwell Banker Global Luxury logo are service marks owned by Coldwell Banker Real Estate LLC. Each office is independently owned and operated.