TECH Still Needs YOU: A Case Study In 50% Sales Volume Growth

Inventory is key to a healthy housing market, and for some time this has been a real pain point for brokers and agents across the country. Seller lead generation can get expensive, and with a 1-3% conversion rate for most services, that’s a lot of time and money spent on leads that just aren’t going [...]

The Real Estate Brand Harnessing Artificial Intelligence & Machine Learning

For the past 113 years, longer than any real estate company on the continent, the Coldwell Banker brand and its world-class agents have served as the trusted guide of real estate – finding individuals and families the homes of their dreams while consistently being the real estate force that has been looked up to for [...]

Top Three Devices Buyers Will Love

The popularity of smart home devices has continually increased year over year.  In 2019, 33.2% of households are equipped with smart home devices, and this figure is expected to rise to 53.9% by 2023.  The increasing popularity and ubiquity of these connected devices can be used as a marketing differentiator when selling a home.  New [...]

Smart Homes, Aging in Place, and a Realtor’s Role

She’s been there your entire life. With energy, fervor and zest she took on all of life’s challenges and nurtured you into the amazing person that you are. However, lately Mom has had a little harder time moving about, has been a little bit forgetful and increasingly more concerned for her safety. And although she’s [...]

Five Apps to Redecorate Your Home with Your Phone

With dozens of decorating apps to choose from and inspiration just a finger touch away, redecorating your home has never been easier. Augmented Reality (AR) now lets you use your phone to see how colors, accessories, and furniture will look in your own house. On the horizon, you can expect to see apps using Artificial [...]

Smart Upgrades That Will Help You Sell Your House

It’s official: smart home upgrades are HOT. A 2016 survey cited in the Washington Post says that 65 percent of buyers, especially millennials, are willing to spend more on homes that are equipped with smart devices. Moreover, today’s definition of a move-in ready home has shifted. It’s not just about fresh paint and refinished hardwood floors anymore. [...]

Three Tech Questions to Ask Before Buying a Smart Home

Smart homes are all the rage these days and are quickly becoming a hot commodity. A recent survey found that 65 percent of buyers would pay extra for houses with smart features – that is, anything in the home that connects to the internet. Smart features include connected security systems, HVAC systems, lighting, thermostats, door [...]

The One Thing No Other Agent is Saying on Listing Appointments

Every day, sellers and real estate professionals sit down at a kitchen table or living room couch to discuss a partnership.  These discussions range from determining the sales price, negotiation, an effective communication plan, and more.  The goal for the seller is to find the right agent who can best represent their interests and help [...]

Privacy-Minded Home Security Options for the Camera Averse

Security is on a lot of people's minds. Homeowners want to have peace of mind when they leave their home for work, a vacation, or a walk around the neighborhood. It’s never been easier to secure your home, thanks to an abundance of new gadgets on the market. Setups that once required professional installation and [...]

Coldwell Banker Grass Roots Realty Agents Complete Smart Home Technology Education Course

Today, twelve independent sales associates affiliated with Coldwell Banker Grass Roots Realty (CBGRR) located in both Nevada/Placer counties, announced their completion of the Smart Home Technology Education Course offered by Coldwell Banker University. Developed by Coldwell Banker Real Estate, LLC and CEDIA, the global trade association for the home technology market, the course is offered [...]